
Perps over Parlays: Why we invested in Levr Bet
Levr Bet sits at the intersection of three trends Blockchain Capital has been tracking closely: the explosive growth of perpetual futures, the excitement around prediction markets, and the rise of consumer‑focused blockchain applications. Each category now counts millions of users and supports billions of dollars in monthly volume.
Sports betting, an industry expected to grow from $100B to $187B by 2030, still relies on opaque ledgers and region‑locked books. This historically limits the user experience. Bettors deserve real‑time odds discovery, deep global liquidity, and instant settlement. Moreover, sports bettors have been routinely taken advantage of as parlays deliver them poor risk-adjusted value. Levr focuses squarely on solving these issues, and we are proud to lead the company’s latest financing.
The Sports Betting Exchange
Levr is a sports betting exchange that pairs the intuitive app experience fans already use with wagers routing through transparent smart contracts. The product reimagines the parlay; instead of chaining multiple legs, a bettor can pick a single event and choose a multiplier that matches their risk appetite. Users can get liquidated if live odds spike above a certain threshold (dictated by their leverage, of course), but also stand to win big if a team can outperform the books’ expectations.
It is the upside of leverage expressed in language any fan understands, and bettors enjoy a higher risk-adjusted expected value than what they are used to. This enhances the live betting experience and rewards confident users who are able to thread the needle.
Sports betting and perps trading already share a lot of the same viral loops; a user wins big on a conviction bet, tweets about it, and more users check out the platform. Bad beats and liquidations go hand in hand, and users have ephemeral, IRL games to socialize instead of the next bundled memecoin.
Traditional prediction market companies have added sports, but users find they are much better suited for futures bets like NBA MVP or Super Bowl Champion, given these protocols aren't designed for live betting. You also aren’t able to lever up, leading to a limited upside coupled with a poor UX. We have seen some sports betting activity migrate to prediction markets, but ultimately we see live betting and sports perps moving towards Levr.
Levr’s closed beta has already welcomed hundreds of thousands of bets, and they look to go live on Monad later this year, right in time for the NFL season to kick off.
Why Being Onchain Matters
Traditional sportsbooks spend heavily on paid marketing and promotions. Levr flips that model by letting users become owners through token incentives, giving the platform a structurally lower customer acquisition cost.
Conventional books also typically carry a large balance sheet to fund wagers. Levr invites outside liquidity providers to supply capital directly to the pools and share in platform economics, driving down the cost of capital while deepening liquidity. Users get to own the platform, instead of just playing in it.
For larger cappers, they can avoid being shut down or throttled by traditional sports books, as well as hedge their downside via Levr, adding an institutional angle to a product that most sports books simply can’t add. They also get to leverage a wider swathe of oracles for live odds feeds.
Levr is built on Monad and is expected to be one of their premier applications at launch. Their unique offering should attract experienced bettors looking for leverage and crypto enthusiasts alike.
Founders Who Understand the Game
Pursuing an opportunity of this scale demands founders with operational grit, sharp product taste, and deep quantitative skill. Mr Blue, Q and 0xEternal check every box.
Mr Blue was an early RWA/security token evangelist who was introduced to GPU mining by 0xEternal, which led him to become obsessed with blockchain and dedicate his life to furthering the ecosystem. He formerly served as the BD lead at a security-focused L1 and audit firm. After discovering DeFi in the summer of 2020, he began a PM role for crypto deployment on behalf of a professional sports betting fund, aiming to maximize idle capital. Recognizing a market gap in web3 for sports betting, he combined his love of perps and sports to create Levr.
Q is a PhD in physics and successfully exited multiple web2 startups as a founder. He founded a major sports betting fund that has been profitable in 8 out of 9 years of operation.
0xEternal has over 20 years of development experience. He cut his teeth on Mt. Gox and Silk Road while mining BTC on his laptop, then progressed into participation in the XRP and ETH ICOs, and eventually a full GPU mining operation. He is an infrastructure specialist with a solid track record in traditional business outside of web3.
As the perpetuals and prediction market trends continue to gain adoption among mainstream consumers, we’re confident Levr has what it takes to provide a truly exceptional experience—one that gives bettors the tools and opportunities they deserve.
Blockchain Capital is an investor in one or more of the protocols mentioned above. The views expressed in each blog post may be the personal views of each author and do not necessarily reflect the views of Blockchain Capital and its affiliates. Neither Blockchain Capital nor the author guarantees the accuracy, adequacy or completeness of information provided in each blog post. No representation or warranty, express or implied, is made or given by or on behalf of Blockchain Capital, the author or any other person as to the accuracy and completeness or fairness of the information contained in any blog post and no responsibility or liability is accepted for any such information. Nothing contained in each blog post constitutes investment, regulatory, legal, compliance or tax or other advice nor is it to be relied on in making an investment decision. Blog posts should not be viewed as current or past recommendations or solicitations of an offer to buy or sell any securities or to adopt any investment strategy. The blog posts may contain projections or other forward-looking statements, which are based on beliefs, assumptions and expectations that may change as a result of many possible events or factors. If a change occurs, actual results may vary materially from those expressed in the forward-looking statements. All forward-looking statements speak only as of the date such statements are made, and neither Blockchain Capital nor each author assumes any duty to update such statements except as required by law. To the extent that any documents, presentations or other materials produced, published or otherwise distributed by Blockchain Capital are referenced in any blog post, such materials should be read with careful attention to any disclaimers provided therein.